An identity to celebrate collaboration like never before.

In an ongoing mission to create the “un-holding” holding company, experimenting with a new identity became my role for a few months as well as my passion. The network’s brand portfolio is unique in that there are no competing interests across brands. This unique network of specialists can come together in ways other networks can’t realizing true collaboration. This identity took a strong nod from a gallery curatorial approach where the identity frames up the people and ideas that represent never before seen innovations much like a museum.

Creative Strategy / Branding / Identity / Photography Direction / Illustration / Interaction Design

Creative Strategy // The core theme behind the identity is a structure that acts as a frame for people and ideas. It celebrates the what and the why behind the work. The typography story has two sides: one side is functional and the other is illustrative creating negative shaped letter forms that never fully completes itself nodding to the mystery of the creative process of the never before.