Data and media meets creativity.

After its first ten years the fabled gyro brand, a once independent B2B global idea shop, needed to signal that once again business and transformation would not be conducted as usual. With the addition of data and technology capabilities brought on by an acquisition and new network, the brand identity had to be recast with the stories of this new chapter. A narrative that now deeply involved marketing science, technology, and data would have to be balanced with the legacy of creativity that gyro had become known for. An identity that supported these new approaches was created.

Creative Strategy / Branding / Identity / Photography / Illustration / Interaction Design

Creative Strategy // The theme of emotion and rational thinking existing side by side is the red thread of the identity. Describing customer experience and emotion, the identity was built on disruptive digital “stickers” that are emblematic of thoughts and epiphanies carried through ideal customer journeys. The feeling that connecting creativity to science creates new possibilities for clients and fertile ground for ideas that have never been executed before.