A campaign that ignited 100 days of inspiration.

You deal with two audiences when building an agency: clients and your own employees. I conceived this project to do both during a time when the creative team needed something fun to get re-energized with. gyro’s 10th anniversary was an opportunity to do something uniquely us by celebrating the uniqueness of others. Connecting the 10 year legacy of gyro to the far-reaching roots of one of our agency’s biggest influences, the Bauhaus movement which was also celebrating a 100 year anniversary, felt like a creative brief from heaven. For three months, our global B2B agency network surrendered its own gyro brand identity to that of the Bauhaus under the new monicker of “gyro:haus.” The creative team and myself created new works in the aesthetic of the Bauhaus movement using recently unearthed Bauhaus typefaces provided by Adobe. This creative output was used to create an internal and external PR campaign that saw engagement on social media, at gyro offices globally and in the trade press. The work won Best Art Direction, Best Agency Self-promotion and Runner up Internal Activation at the 2020 ANA B2 AWARDS.

Creative Strategy / Creative Director / Design / Photography / Illustration