Contributing to better learning experiences starts with being a beacon of positivity.
School Outfitters was a classic case of a company growing and running so fast that they never stopped to make sure their brand identity and creative touchpoints were equal with the expert service they were provding to their education-focused customer base. Over the years School Outfitters had become a critical antitode to the stress teachers and educators feel every day in outfitting the next generation of class rooms for better learning experiences.
The new identity and creative concept “Experience Positive” gave the company a way to talk, and a way to design the myriad of touchpoints the business needed. The platform helps expose this feeling of helpfulness and dedication through a bright new color palette, a clever building-block-styled graphic system and a warm way to show the human side of the business. The identity is founded on flexibility and customization which is exactly how School Outfitter does business, always tailoring solutions to the individual client.
The brand was soft-launched in the winter of 2024 and has helped elevate the brand and reach and retain customers. For clients and architects building better learning environments, School Outfitters is a dream partner to work with and the identity mirrors this. The design speaks as well internally as it does externally. Additional design work and art direction by Lauren Bray.
Foundational Workshops / Creative Strategy / Brand Platform / Identity / Art Direction / Guideline Creation / Copy Writing / Interior Design
The legacy logo was placed into a square as way to signal a change and to make it more easily adapted to analog and digital touchpoints.
Brand guidelines were created to help internal teams and partners better utilize the power of the brand.
A graphic system built on the quintessential design forms of the circle and square give designers and illustrators a flexible graphic language to play with.
Brand collages add humanity and context for the display of learning equipment. Playing with scale gives designers the ability to prioritize and makes the messages feel monumental.
Manifesto wall sets the mission into clear language and informs customers as well as aligns employees.
Collateral and advertisement templates
Social media approaches
Web site sketches
Trade publication ad example
Event banner
Brand concept A way to talk about the spaces we help create, how we deliver and serve our clients and why we go to work is represented in our brand idea.
Trade show approach
Cover examples for an event
Direct mail Customer appreciation comes to life with the graphic system.
Out-of-home advertising
Internal awareness The rebrand has as much to do with the business as it does the culture.
Interior design The brand impacts the design of the interior as well and becomes a way to celebrate a command of design in both what we make and how we show up every single day.